InvertiGro has partnered with Woolworths, an Australian grocery retailer, to deliver Australia’s first in-supermarket vertical farm.
Under “the Urban Garden” branding, InvertiGro’s in-store InvertiWall showcases indoor vertical farming in action in the heart of Australia’s biggest city. Woolworths Metro Park Sydney Village shoppers can see their herbs growing in the fruit and vegetable section of the inner-city store and can now enjoy a new hyperlocal and sustainably-grown fresh herb range.
In support of Woolworths’ commitment to “growing greener,” this partnership helps to deliver on the promise. InvertiGro’s innovative indoor vertical farming solutions address consumers’ appetite for year-round healthy, fresh, and flavorsome produce while also addressing food security and sustainability issues.
By bringing the farming as close to the consumer as possible, food miles are reduced to meters, transport carbon emissions and food losses are also dramatically reduced, while maximum freshness is guaranteed.
For launch, the herbs, which include Basil, Mint, Coriander, and Parsley, begin their life in InvertiGro’s rural-scale urban indoor farm in Rosebery, less than two kilometers from Woolworths Metro Park Sydney Village. Fully-grown herbs are transported to the store ready for sale, while others are transplanted into the in-store vertical farming wall where shoppers can see them continue growing until they are ready for sale.
InvertiGro Co-Founder Ben Lee said: “We are delighted to be partnering with Australia’s Fresh Food People to deliver a hyper-local, nutritious, and flavorsome herb range while also introducing shoppers to the benefits of indoor vertical farming for both consumers and our planet."
"As indoor-farming technology providers, our solutions have applications from on-farm fodder production and crop diversification to in-store applications that can address urban and regional food deserts, supply chain, and sustainability issues. Indoor vertical farming has the potential to help communities become more self-sufficient and sustainable in their food production, and we are proud to be leading the way in Australian AgTech innovations with global applications.” InvertiGro Co-Founder Paul Millett added.
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