Pritpal Singh, who has developed a brand of his hydroponic produce as farm-cult, elaborated PAU, Ludhiana, students on hydroponic cultivation, value chain, market orientation, and consumer orientation for various hydroponic crops such as lettuce, cauliflower, and spinach. The School of Business Studies (SBS), Punjab Agricultural University (PAU), organized a one-day educational and recreational trip for students of MBA, MBA (agri-business), and PhD on the 18th of June.

Students visited the Mushkabad village, Samrala, where farmer Sardar Davinder Singh has been practicing protected cultivation on six acres, specializing in capsicums, cucumbers, green chilies, brinjals, and tomatoes, and has over 800 members under his society named “Work on Mushkabad model for protected cultivation.”

Further, an exposure visit to Nurpur Bedi, Nangal village, was organized to show the youth the “Hydroponic agri-business model,” which is being taken care of by Pritpal Singh, a graduate from IMT Nagpur.

Pritpal Singh has developed a brand of his hydroponic produce as farm-cult. He elaborated on hydroponic cultivation, value chain, market orientation, and consumer orientation for various hydroponic crops such as lettuce, cauliflower, and spinach. Also, He discussed his expansion plans for hydroponic cultivations in an area five times larger than the current one with Equilibrium Vapour Pressure (EVP) technology.

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