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US: Expanding uses of edible flowers help fuel strong demand

Edible flower demand has come back strong as the world continues to make its way out of the pandemic.

"Demand is significantly stronger than last year at this time," says Norma St. Amant, Chief Executive Officer of Fresh Origins based in San Marcos, California. "Last year, we were still recovering from 2020. In 2021, recovery started during the summer months and grew towards the end of the year. This year the demand for edible flower continues to increase as its usage gains in popularity."

Norma St. Amant says this year, the demand for edible flowers, including the Micro Flowers™ Micro Sun Daisy Mix™, seen here, continues to increase as its usage gains in popularity.

This is particularly so given recent and current edible flower-friendly holidays and events, including Mother's Day, graduations, and weddings (edible flowers are largely a food service product).

Debuting new mixes
This year Fresh Origins, whose growing region is in San Diego County, California, has also taken the opportunity to introduce some new edible flower mixes, something it hadn't done as much over the past two years due to the pandemic. "We've also increased our production space--we have the capacity to produce more and fine-tune our offerings. We are able to devote space to up-and-coming items and introduce new edible flower varieties and mixes," says St. Amant, noting that top edible flowers include pansies and violas as well as Fresh Origins' first edible flower offering, FireStix™.

Right: The Micro Flowers™Micro Sunset Trumpet Mix™, seen here used in a drink.

Edible flowers are also seeing more uses than simply being placed onto the top of a cake, for example. St. Amant notes that they're increasingly being used in mixology and in savory dishes as well as desserts, given they offer a wide variety of color, flavor, and variation.

As for pricing, St. Amant says pricing has increased over the last year, "We had to, as everyone has, implement price increases to offset the additional expenses and rising costs," she adds.

For more information:
Norma St. Amant
Fresh Origins
Tel: +1 (760) 736-4072