Cultivatd has hired former Forbes 30 Under 30 award winner Daniel Penn. His arrival brings a wealth of experience with early-stage companies.
In 2012, Daniel co-founded his first company – Tickit Health, which he grew from two to 20 employees. He accomplished this growth while recruiting key clients, like B.C.'s Providence Health Care, Boston Children's Hospital, and the San Francisco Public Health Department. Adding to his repertoire, Daniel has gained key experience working in senior leadership roles for companies like Terramera and Hekate.
As the Head of Business Development for Terramera, Daniel developed a new business model for the company that focused on regenerative agriculture and helped the company raise >$10 million to fund the new direction. Daniel recently departed his role as CEO for Hekate, where he supported the company's growth as the first mushroom supplement company geared for professional athletes. An entrepreneur at heart, Daniel continues to seek new, solution-oriented opportunities across unique industries.
Through these diverse corporate experiences, Daniel has discovered his niche is in working with companies on their early-stage development. Daniel pointed out, "the first few years are the most critical for a new company. It's imperative they grow fast, but they also need to spend the time to determine which direction is best for them to grow." Daniel has been able to leverage learnings from his own and other young companies across industries to help new businesses – like Cultivatd – with their own growth plans.
Daniel is also excited to be returning to the food industry. Having studied Food Science at the University of Copenhagen and written three cookbooks, quality food has always played an important role in Daniel's life. "I want my kids and grandkids to have access to clean and responsibly grown produce – indoor farming will play a major role in that future."
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