Square Roots and Gordon Food Service held a ribbon-cutting ceremony in Kenosha, WI, to celebrate their largest indoor farm built to date.

“Our new farm in Kenosha, built with our strategic partner Gordon Food Service, is our largest and most advanced farm yet. Together, we can deliver high-quality, pesticide-free, fresh produce to local customers, all year round, often within hours of being harvested,” said Tobias Peggs, Co-Founder and CEO of Square Roots.

“Square Roots’ modular, smart-farm platform allows us to rapidly deploy capital-efficient, commercial-scale farms at strategic locations across the country, to meet the increasing demand for locally grown food everywhere.”

Square Roots Co-Founder and Chairman Kimbal Musk (left), Gordon Food Service Regional General Manager Hans Hansen (center), and Square Roots Co-Founder and CEO Tobias Peggs (right) celebrate the new Square Roots indoor farm in Kenosha, WI. 

“We love food. By partnering with Square Roots, we are delivering on our intentions to make locally grown, nutritious produce available to all our customers, regardless of the local climate or time of year,” said Rich Wolowski, CEO of Gordon Food Service. “With each farm, we are a step closer to our goals of locally grown and delicious food across the continent.”

Square Roots grows a wide variety of fresh greens, including herbs like basil, dill, parsley, and cilantro; microgreens; and salad mixes. 

The new Square Roots Kenosha farm was deployed using Square Roots’ modular, smart-farm technology platform. To manage the farm, Square Roots uses proprietary, cloud-connected software to constantly monitor and control multiple climates, enabling its farmers to grow a wide range of crops to meet local market needs.

In addition to Kenosha, Square Roots operates commercial-scale indoor farms in Michigan, New York, and Ohio.

Square Roots Kenosha Associate Grower, Shelby Sanderson, harvests cilantro at the indoor farm in Wisconsin. 

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Square Roots