This Swiss startup’s AI-powered solution is leveraging data to improve farming

Patrick Albrecht will be the first to tell you that he doesn't have green fingers. But his team's AI-driven software uses thousands of data points to optimize growth conditions – saving time and reducing the energy and resources needed to produce great quality produce. 

"We leverage data to improve the way we farm. Our technology allows growers to monitor and optimize their growth environment – so they can produce high-quality produce at scale, independent of the season, and using minimal resources. The key differentiator here is that we don't only listen to the growth environment, but also we analyze optical data points of plants by leveraging computer vision," Patrick says.

"I've always loved anything to do with food – especially cooking and eating it! But as my former long-suffering terrace plants could confirm, growing was actually never my forte! That's why I find working for Fruitful so motivating. We provide the tools that make growing great quality produce easy."

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