Nick Green has joined LettUs Grow as the new Head of Commercial.
Nick has spent his entire career working in fresh produce after graduating from Harper Adams University in Agri-Food Marketing and joining the Florette group. He made the move into the controlled environment agriculture (CEA) sector to help businesses understand the fresh produce industry from an insider’s perspective. He comes to LettUs Grow after spending two years at the vertical farming company, Shockingly Fresh as Head of Business Development.
Nick said, “I think that CEA helps to answer a lot of the questions the fresh produce sector has been asking, and in some cases ignoring, for a number of years. There’s no one golden solution, but companies like LettUs Grow that recognize the need for crops other than lettuce, herbs, and strawberries, and appropriate platforms on which to grow them, will be key in driving the growth of the sector.”
The appointment will allow Jack Farmer, Chief Scientific Officer, co-founder, and former Head of Commercial at LettUs Grow, to devote more time to the research side of the business.
Jack said, “When you’re building a company from scratch, you naturally end up ‘wearing a lot of hats.’ One of the most important parts of scaling up and maturing as a business is finding the right people to take on those leadership roles and help the team grow. After careful searching and interviewing many brilliant candidates, we met Nick. It’s a real pleasure to get to work with someone with such a wealth of experience in both commercial leadership and horticulture. Nick is the ideal Head of Commercial for the next phase of LettUs Grow as we expand into new markets and geographies; I look forward to the positive impact we can make together.”