Last week, Fruit Attraction took place again in Madrid with the 2022 edition of the show. 

All across the show floor, one could hear many conversations about the challenges everyone faces. Discussions about shortages of water, labor, and production, but also high energy prices and other cost increases, were hot topics. The current global situation also seemed to halt major innovations, which usually were introduced during the fair. The significantly lower lighting in the Netherlands, for instance, means that the cards have been shuffled differently this season. Many buyers from Northwest Europe are trying to secure their trade for the coming winter season. Spanish suppliers, on the other hand, are very reluctant to quote prices, yet they see opportunities anyway. Other Mediterranean suppliers are also involved. 

We have captured a lot of people on the sensitive plate again. This photo report also includes photos of the reception at the Port of Antwerp and Bruges. 

Click here to view the photo report