Sime Darby Property Bhd (SDP) announced a collaboration with BoomGrow Productions to introduce its first urban farm in Serenia City on October 7. The initiative is part of the property developer’s “The Greener Good” sustainable farming initiative, which aims to shape resilient and healthy communities by making safe and sustainable produce accessible for its residents.
SDP chief executive officer (property development) Mohd Sohimin Mohd Alayedin said that the collaboration supports the company’s 2030 sustainability goals to achieve a minimum of one urban farm in each of its townships by 2030.
Mohd Sohimin said: “As a property developer, we aspire to develop townships that are people-centric and environmentally conscious. This means aligning the same set of values, goals, and objectives between our people to achieve a shared purpose, which is to be a value multiplier for people, businesses, economies, and the planet.”
He added: “We believe that by multiplying the value of our products and services, SDP will be able to fully harness its potential in delivering the best possible results to our customers and stakeholders, with quality, safety, and sustainability at the forefront of the results.”
The collaboration with BoomGrow, a tech farming company, will develop the pilot urban farm located at the Serenia City Sales Gallery by utilizing precision farming methods such as “machine farm” technology to produce safe and nutritious vegetables for the communities within and around the township.
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