Singrow, a Singapore-headquartered agtech, announced its plans to expand across and beyond Asia and the launch of its consumer concept brand Blooom.
Over the next 15 months, the company will be increasing its partner farm footprint to the Philippines, Thailand, Hong Kong and the Middle East, beyond its current presence in China, Indonesia and Singapore.
The expansion is expected to boost the production capabilities of climate-agnostic produce using Singrow’s patented agriculture technology five-fold. Further, the launch of its Blooom consumer concept brand ensures that the crops grown by partner farms reach consumers who seek produce that is superior in flavor, better in quality and is grown through sustainable, energy-efficient farming methods.
Singrow CEO and Chief Scientist Dr. Bao Shengjie
"By introducing our proprietary seedlings and patented growth protocols, Singrow is enabling our partner farms to expand their crop variety. Besides that, they're able to grow produce that is superior in both taste and quality, more efficiently and with a higher yield. This not only has a positive impact on the farmers’ livelihoods, but it also benefits the larger community as consumers can now have access to great quality produce," said Dr. Bao Shengjie, CEO and Chief Scientist at Singrow.
Smart Farm platform
Singrow provides its proprietary agtech platform, Singrow Smart Farm, to partner farms that will be able to produce its climate-agnostic crops at scale. By combining proprietary crop varieties developed under Singrow Smart Farm together with the agri-tech’s patented farming protocol termed the Fast Cultivation Method, farmers can now grow produce in varying climates and with shorter harvesting cycles.
An example is Singrow’s varieties of seasonal-bearing strawberries that can be grown at a temperature between 20 to 28 degree Celsius as opposed to the usual 4 to 16 degrees Celsius. Additionally, partner farms would be able to produce approximately 20 times more yield and reduce the cultivation time of strawberries by approximately 30 percent when compared to a conventional strawberry farm of the same size and be 40 percent more energy-efficient when compared to other indoor vertical farms.
Blooom introduced online
Singrow also announced the launch of its consumer concept brand, Blooom, which was conceptualized for discerning consumers looking for high-quality, premium-tasting produce that is grown in sustainable ways.
As part of the announcement, Blooom will be introducing its e-commerce platform, launched after its recent acquisition of online grocer Fresh4All. With the e-commerce platform, Fresh4All’s current user base will be able to purchase sustainable crops grown using Singrow’s patented precision agriculture technology, delivered to their doorsteps. It will also provide Singrow’s partner farms with access to a plug-and-play e-commerce platform to reach consumers and create a closed-loop agriculture ecosystem that benefits farmers, retailers, and end consumers.
Other climate-agnostic crop varieties developed by Singrow include rice, cherry tomato, blueberries, kale, choy sum and kailan, and the firm is looking to expand the technology to other produce. With these crop varieties, plant physiology technology like the Fast Cultivation Method and end-to-end agri-tech solution such as Singrow Smart Farm, Singrow’s partner farms will be able to grow crops outside out of their traditional climate conditions. Eventually, they'll generate more yields in a shorter time period, yet remain energy efficient and sustainable, and not add further environmental stress to the agricultural land.
MoU with RSP Architects
Singrow is establishing a Memorandum of Understanding (MoU) with RSP Architects, the minds behind award-winning buildings such as Jewel Changi Airport and Funan, a retail mall with an urban rooftop farm in Singapore.
This collaboration opens new doors for urban farming within commercial spaces in Singapore and China and encourages restaurants to adopt a farm-to-table approach, reducing their overseas produce imports. Singrow and RSP Architects will jointly develop benchmark projects to showcase how new agriculture solutions can benefit building design as well as new retail businesses.
Mr. Beh Swee Chiew, Managing Director of RSP Singapore, said, “Collaborating with Singrow is a natural decision for RSP as sustainability is a key factor in our design principle, and we are always looking to incorporate green elements in our projects. Through this partnership with Singrow, RSP is able to further our capabilities in sustainability and contribute towards Singapore’s food security efforts of ‘30 by 30’.”
Ms. Shi Lu, Managing Director of RSP China, shares, “The introduction and installation of Singrow’s vertical farms within buildings will provide occupants and visitors a unique and holistic first-hand experience with nature within an urban setting. In line with China’s urban renewal, rural revitalization projects and carbon reduction objectives, the farm-to-table practice has the potential to reach a broader market and bring about wide social effects.”