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Kaufland and Ultragreens

Romania: First vertical farm unit launched following €350k investment

Kaufland and Ultragreens (formerly known as Microgreens Romania) are inaugurating the first vertical farming unit in Romania, whose production will be entirely directed to the sale in the retailer’s stores. Green Hub Kaufland by Ultragreens is an extensive environmental and smart agriculture project oriented towards new trends in healthy consumption and in line with the UN sustainable development agenda.

The investment of Ultragreens, the main producer of micro-plants and aromatic plants in Romania, for the development of Green Hub Kaufland by Ultragreens amounts to 350,000 Euro.

The entire operating cycle of the unit was considered in order to develop a sustainable long-term activity, so the greenhouse was built in close proximity to the Kaufland Ploiești Logistics Center to reduce the logistics chain of transport and the impact on the environment.

“Green Hub Kaufland by Ultragreens is more than a sustainable project for us. It is a new stage in the partnership we already have with Ultragreens, through which we expand the assortment of microgreenhouses and fresh plants in Kaufland hypermarkets. The greenhouse is equipped with energy-efficient technologies and proposes a model of responsible agriculture in accordance with international standards regarding environmental protection. Production will be fully directed to 65 of our stores in Romania,” said Marco Hößl – CEO of Kaufland Romania & Republic of Moldova

 “Two years ago, we installed the first Microgreenhouses in the Kaufland stores in Bucharest, with plants grown directly in the premises of the hypermarkets – it was our first step towards urban, hyper-localized agriculture. I have always believed in indoor vertical farming solutions as an answer to some of the biggest problems facing the population now: the need for pesticide-free food, food instability, pollution, waste of resources. We found in Kaufland the ideal partner, with whom we innovate here, right at home, for sustainable and sustainable agriculture, with the benefits of a healthy diet, for a socially responsible future”, said Cristian Tudor, Founder of Ultragreens (Microgreens).

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