Cambridge, MA, United States, and Rovereto, Italy, FRM S.r.l., based in Rovereto (TN), and Great Product have announced a strategic partnership focused on the commercialization of high-pressure aeroponic systems for the cultivation of personalized, bio-fortified plants in the North American Market. This alliance allows FRM to bring its scalable, affordable, and unique solutions to North American Consumers. Great Product adds another high-potential company to its portfolio and strongly believes that "personalized, nutrition-based plant production" is the future.
Great Product is a US venture development firm with a unique business model to build, fund, and grow European companies in North America. Great Product's founder has worked with innovative startups in Europe for the past fifteen years, and the firm is born out of an appreciation for European innovation and the need to couple that innovation with capital and huge commercial markets. Through its numerous affiliations and associations, Great Product gives companies immediate access to a large network of qualified investors, venture capital firms, and Fortune 1000 companies. Great Product's team is made up of proven entrepreneurs and experts in the critical areas of intellectual property, finance, US government regulations, business development, sales, and marketing.
"FRM is thrilled to collaborate with Great Product's team, "said Stefano Boaretto, CEO of FRM S.r.l. He added, "We strongly believe that the US market is the right place to be for us, and we have chosen Great Product to support us in this mission."
Jonathan Ramaci, Founder & CEO of Great Product Ventures, adds, "FRM has developed an affordable and modular technology, enabling the production of biofortified, vertical farming products closer to the final consumer.". Mr. Ramaci further added, "North America dominates the personalized nutrition market because of the rise in awareness among consumers about their health and the desire for personalized nutrition. There has never been a better time for innovative European Companies to embrace the Great Product model as the US market continues to experience geometric growth."
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