Balcony Crops is an Indian hydroponics farming company that builds commercial farms and provides DIY Grow kits to customers. "Our company's vision is to encourage people to do urban farming and ensure that they follow sustainable methods," says Adarsh Sridharan, Founder of Balcony Crops. The company's motive is to encourage and introduce farming to the urban crowd, and in that process, they created easy to setup DIY Grow kits. The process behind this creates an awareness about farming, and people can easily grow their daily veggies, greens, flowers, and others, at their homes.

In order to grow a range of crops that would please the urban marketplace, many people are interested in hydroponic gardening because there is very little space in urban areas like Chennai, Mumbai, and Hyderabad. Hydroponics is thought to be considerably more desirable in terms of generating the greatest results because it can be grown anywhere and has more flexibility. Due to its excessive reliance on electricity and ongoing maintenance requirements, aeroponics is not very popular in India. Power outages or any other type of equipment failure, such as a motor failing, would generate a lot of symptoms in the plants and ultimately result in collapse. Therefore, aeroponics is not widely employed in India, but hydroponics has developed significantly over the past few years.

The journey for Balcony crops was inspired by one of their early customers who, instead of buying greens, asked if they could help grow their own greens on the rooftop. Gradually, they started making DIY Grow Bag kits, considering how expensive the kits available in the market were. The company wanted to create affordable, easy-to-maintain garden kits to encourage more people to opt for hydroponic farming methods.

"Many people fail in home gardening, citing root rot as an issue. We identified the problem and curated these fabric bags that are breathable as well as sturdy enough to sustain in outdoor areas", says the founder. These kits are best suited for families of 2 to 4, with the installation process being extremely simple and quick. "The best part of the maintenance of your garden is it will take only 15 minutes per week, and everyone can enjoy healthy greens and vegetables at their home."

Read the complete article at www.startup.siliconindia.com.