Ultragreens makes its official debut in Sofia by placing the first two micro greenhouses in the Kaufland Bulgaria network and prepares to open a Green Hub in the heart of the Bulgarian capital. This is the first step taken by Ultragreens in its expansion strategy in the region.

Less than a month after the inauguration of the first vertical farming hub in Romania, Ultragreens opens an office in Sofia and appoints local entrepreneur Eugene Semionov as Country Manager.

“For us, the expansion in Bulgaria is a very important step through which we declare our growth plans in the CEE space, but also the commitment to a healthier and socially responsible future. We are excited to bring all our know-how to Bulgaria and aim to democratize access to ultra-nutritious, ultra-fresh, locally grown, and chemical-free food that people can benefit from every day of the year,” says Cristian Tudor, Founder, and CEO of Ultragreens. “We are ready to take Ultragreens technology wherever there are plans for sustainable development through productive investments in agriculture and innovation,” he adds.

In the next four months, Ultragreens plans to expand the number of micro greenhouses in several Kaufland stores, establish the first Vertical Farming Green Hub on the territory of Bulgaria, with a production of more than 1250 sqm, and cover 100% of the Kaufland retail network and other local stores.

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