Upward Farms has unveiled a resealable packaging design for its line of USDA-certified organic microgreens. Upward Farms' new resealable packaging is now available at Whole Foods Market locations across New York and New Jersey, as well as DeCicco's & Sons, Westside Market, Union Market, Foodtown, Morton Williams, D'Agostino's and Gristedes.
The new resealable design provides a more sustainable offering for consumers, compared to the average greens clamshell model, driving a 38% reduction of plastic, and is made with post-consumer recycled content.
"Continuously reducing Upward Farms' carbon footprint is a top priority for us, and our new packaging marks a significant milestone in that journey," says Jason Green, CEO and co-founder of Upward Farms. "Upward Farms' new packaging is made using post-consumer recycled Polyethylene Terephthalate (rPET), one of the only truly recyclable plastics."
"When designing the new packaging, we envisioned ourselves as the consumer and chose to focus on two things: clearer communication and making Upward Farms easy to identify among other packaged salads and microgreens," said Eric Greifenberger, Upward Farms Vice President of Marketing and Sales. "Implementing this resealable technology has allowed us to add value for our consumers by delivering more sustainable, effective packaging. Functionality is extremely important to our consumers and us, and through rigorous testing, we have designed a solution that is easily resealable, holds up to stacking in consumers' fridges, and locks in freshness."