Amidst the energy crisis, inflation, and other unprecedented challenges, the horti world has gathered for the new edition of the GrowTech in Antalya, Turkey. Interestingly enough, however, the energy crisis is not much felt in Turkey, with many growers using geothermal energy.
Despite everything, a positive energy can be felt around the show floor. Exhibitors and visitors expressed their satisfaction with how the expo commenced, praising how booths have been distributed across the different aisles.
The Phormium team
Water where and when you need it. Boubker Bouchtaoui, Arjen van Dijk and Erik van der Geest with NPI
While the market is growing, it's still hard to see big investments happening at the moment. At the same time, it's worth noting a higher number of Dutch companies than usual. Considering it's the hub for the rest of the Middle East market, these are eyeing the Turkish market with interest, especially because of the energy situation in Europe.
Companies and suppliers showcasing their products and services are overall happy with the quantity and quality of visitors, who are mainly coming from the Middle East, Russia, and North Africa.
Begum, Nasser Montesar and Guillermo Vazquez with AFEPASA
Arjan Nowbahari with HORTI XS
Stay tuned for tomorrow's update on the show!