US (TX): Laredo agtech finds success, one microgreen at a time

One local produce company is trying to revamp the way people eat by offering healthy and nutritious options while changing the way people get products by offering farm-to-table deliveries. 

The Palo Blanco Farm and Ranch is a local and sustainable farm and ranch operation in Laredo that is family owned. It offers farm-to-table specialty products, which means many of these items cannot be found in grocery stores, as all the products are grown locally.

Although the business has faced many obstacles from the pandemic and high inflation in its small two-year history, its owners state that it has grown to have a stable base of customers, which keeps pushing them to make more products and expand their services. 

Marcella Juarez, owner and farm manager of Palo Blanco Farm and Ranch, said the business started in 2020 on a ranch that has been in their family for over 160 years. She said that this has been a dream of hers since she was 18. 

Prior to beginning her work at the ranch, Marcella went to school out of the city and got various degrees in areas like agriculture to learn more about the land. 

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