Bowery Farming announces the continued expansion of its leadership team with the hiring of Robert Ybarra as Director of Business Development, reporting to Elayne Dudley, VP of New Business Development.
Ybarra brings extensive food and produce industry experience in retail, manufacturing, procurement, and distribution to his new role. At Bowery, Ybarra will develop new grocery retailer relationships to further expand access to fresher, safer, pesticide-free Protected Produce with bold flavor in stores across the country.
Robert Ybarra joins Bowery after more than 30 years at HEB, where he was Director of Produce Sales and Merchandising. Most recently, he was Director of Business Development at Villita Avocados, one of the Top 5 importers of Mexican Avocados to the U.S., where he spearheaded new business opportunities with big box retailers. Prior, he was Director of Produce at Rouses and Coborn's.
"It's been an unprecedented time of growth at Bowery as we've launched the next chapter in climate-smart agriculture and broken ground on new farms beyond the Northeast," said Katie Seawell, Chief Commercial Officer at Bowery. "As we continue our national expansion, Robert's role in expanding retail partnerships will further Bowery's commitment to reimagine the fresh food supply chain and help build resilient communities with local sources of fresh produce."
This appointment comes at a time of accelerated growth for Bowery. The company is on track to double its number of farms in 2023 and has doubled its revenue for the second year in a row. Bowery is now available in over 1,400 stores and e-commerce partners from Walmart to Whole Foods and Amazon and continues to be an industry leader with its expansion beyond leafy greens and into new categories of pesticide-free produce, including strawberries and salad kits. Bowery is growing food wherever it is needed.