Behind every vegetable seed is a story of perseverance, innovation, and dedication to helping growers succeed against the many threats found each season. Syngenta is proud to work hand-in-hand with growers, processors, retailers, and consumers to understand what the future of the vegetable industry should look like based on stakeholder demands.
For the third year in a row, we are honored to be one of Fruit Logistica's Innovation Award Finalists for our IDEAL Melons™ with the Harvest Indicator trait. These cantaloupe melons represent fantastic opportunities for growers, shippers, and retailers to redefine the long-shelf-life melon market. The innovation is a fruit that doesn't sacrifice taste or aromatics while maintaining a favorable shelf life with an easy-to-see rind color change, indicating readiness at each step. This lets growers know the perfect time to harvest and gives retailers and consumers confidence they will have the best-tasting melon available. With excellent taste, aromatics, and texture, IDEAL Melons with the Harvest Indicator Trait are your ticket to reinvigorated melon demand.
Syngenta Vegetable Seeds stays ahead of consumers' preferences for vegetables that taste, look, and feel good and suit all lifestyles. In addition to IDEAL Melons, we are looking forward to welcoming you to our booth to cover more topics, among which:
- Tomato Brown Rugose Fruit Virus (ToBRFV) resistances and resources- it's critical to find solutions to ToBRFV because this virus can lead to up to 70% yield loss and is rapidly spreading around the world. Syngenta is proud to provide a number of varieties with resistances and resources for growers to help reduce transmission of the virus. We will launch many more resistant varieties this year and in the years to come to broaden our offer.
- Game-changing SolidRib™ and Krispice™ lettuces- Syngenta continues to invest in research and development to improve yield, diseases resistances, climate flexibility, and the ability for lettuce to grow in different geographies, all while maintaining the sustainability standards our growers, consumers, and value chain partners expect.
- New technologies at Tomato Vision- We collaborate with AI and technology companies to find new, more efficient, and accurate ways to collect and analyze data for breeding trials. Today we're testing a greenhouse robot that harvests tomatoes at Tomato Vision, Syngenta's premier research greenhouse in the Netherlands. Learn more about robotics in greenhouses and arrange a virtual tour of Tomato Vision.
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