“I sell as little as one ounce, or by the pound"

Joe Linder wants to offer his customers a teeny bit of help with their nutrition. But that little bit of help can have a huge impact on his customers' health because it is delivered in the form of microgreens, which Linder describes as a "superfood."

On Feb. 28, Linder, who goes by the nickname "Joe Green," held the grand opening of his new business, The Green Door, which offers a variety of freshly harvested, nutrient-packed microgreens. Linder grows and sells microgreens right at his Fremont business. "I sell as little as one ounce or by the pound. I'm like your local farmer," he said. 

Linder entered the business to offer a nutritional option
"My wife and I have a 3-year-old, and we tried to figure out something we could grow that we could eat and sell. Everything I use, I recycle. Resources are limited nowadays," he said. "I also started growing them because of their nutritional value. They are quick to grow. I can grow them in eight days to two weeks."

The Green Door sells a variety of microgreens, including arugula, basil, kale and sunflower. He offers subscription rates with choices as small as a once-a-month pickup of a 2-ounce box up to a four-times-a-month pickup of a 16-ounce box.

Linder supplies his microgreens to area businesses that incorporate them into recipes, including CR Juices and 419 Venue Guy. Linder is accepting more commercial customers. 

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