"Our location allows us to be near our community of wholesalers, distributors, and retail customers that are already well established in the Asian community," says Judy Chien Cari, co-founder of Allwell Greens. Allwell Greens is an indoor farm in New York City that specializes in the production of Asian vegetables.
Founders Judi and John Cari, together with Caleb Raff
Allwell Greens plans to have its first harvest by the end of April 2023 and will be in full production by June. The 5,000-square-foot space has been built out, and the grow systems are being installed. Allwell Greens will leverage its contacts with wholesalers and distributors for sales distribution and will be generating a buzz by participating in various events, such as Earth Fest hosted by the American Museum of Natural History and the upcoming season of Food.Curated! hosted by food documentarian James Beard Award winner Liza deGuia.
The new farm facility
When traditional farming meets vertical farming
As Judy explains, Allwell Greens is rooted in three generations of farming. Her grandparents farmed in the mountains of Taiwan, while her mother grew up helping on the farm before immigrating to the United States in the 1970s. In 1987, Judy's mother began a Wholesale Produce business to bring more Asian vegetables to supermarkets in New York and the Tri-state areas. Over 30+ years, they partnered with many local and national growers to supply specialty Asian produce for the wholesale business.
In 2019, Judy and her husband John embarked on the journey to revolutionize the Asian produce business and introduce truly sustainable, responsibly grown products to the market.
"We're ramping up methodically. We want to ensure all of our processes and procedures are working cohesively," says John.
Allwell Greens are beginning with the production of six petite Asian greens, including Shanghai bok choy, Yu choy, baby white bok choy, Gailan (Chinese broccoli), and other lesser-known Asian vegetables. John and Judy will expand the product offering over time, especially as we build out capacity and see demand grow.
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John and Judy Cari, Founders