In 2021, Allen & Gerritsen made a conscious decision to extricate its ties to fossil fuel companies, and its latest client win takes a step in the right direction, as it has been named brand agency of record for Freight Farms, the inventor of container farming and a leading manufacturer of container farming technology.
The independent agency, with offices in Philadelphia and Boston, will partner with Boston-based Freight Farms, which uses technology with a mission of creating a global infrastructure that revolutionizes local access to food.
A&G will lead brand strategy, platform development, and creative direction across paid, owned, and earned media. A&G and Freight Farms will collaborate to implement integrated communications tactics within their current markets of education, restaurants, hotels, high-end residential communities, and small business farms and expand their geographic footprint.
“This is an exciting and pivotal time for the vertical farming industry, and Freight Farms is positioned to continue to be a market leader with the strategic minds that A&G has brought to us,” said Rick Vanzura, CEO of Freight Farms, in a statement. “In the selection process, A&G displayed both the creative boldness along with the ability to measure performance that instilled confidence and energy within our team.”
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