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Greenhouse grower distributes eMagazine ‘The Power of a Greenhouse’

Pure Flavor® shares the power of greenhouse growing year-round in the brand's quarterly Live Deliciously® eMagazine. This 10th edition of the award-winning series, which in this edition, titled The Power of a Greenhouse, explores how the brand's advanced greenhouse tech enables them to grow fruits and vegetables consistently year-round, regardless of weather conditions and location.

The magazine provides readers with a unique opportunity to step inside the magical world of a greenhouse facility and witness the power harnessed by expert growers to feed millions across North America. It also offers a wide variety of relevant content consumers will find helpful, like plant-based meal recipes, spring wellness tips, healthy eating information, and much more.

Photo Credit: Pure Flavor® © 2023

"We want to show consumers what's behind the glass so they can see how we are growing forward with technology and sustainable growing practices," said Chris Veillon, Chief Marketing Officer. Throughout the eMagazine, readers can learn more about how Pure Flavor practices climate-friendly growing in its greenhouses, reducing its environmental impact and enhancing its social responsibility ー a message that resonated during recent Earth Day celebrations in late April. People who download the eMagazine can also meet some of the people behind the magic: the dedicated growers and crop specialists who work hard to produce high-quality vegetables every day.

"We want to build trust and confidence in our brand by informing and empowering consumers to make smart choices when buying fresh produce," continued Veillon. "We believe that when consumers know exactly how their food is grown and meet the passionate people working in our greenhouses, they can enjoy it more and benefit from its freshness and quality."

Photo Credit: Pure Flavor® © 2023.

Pure Flavor's Spring Edition of the Live Deliciously eMagazine is not only about how food is grown but also about the ways in which fresh, greenhouse-grown fruits & vegetables can be enjoyed this spring and year-round. The eMagazine offers tips and recipes for the Ultimate Spring Brunch, which is especially helpful with Mother's Day around the corner, as well as plant-based eating tips, recipes, and more. With contributions from influencers across North America, the edition aims to inspire readers with mouth-watering recipes, like a Vegan Shakshuka recipe from Hope Monaco, meal planning tips from registered dietician nutritionist Chelsea Leblanc, and tips for creating a positive relationship with food for wellness from Evelyn Arguelles.

"We are proud to partner with some of the most talented and passionate influencers in the industry, who create amazing content using our products and inspire others to live a life of Pure Flavor. They are an integral part of our brand story and our mission to bring fresh and healthy produce to every table," commented Veillon.

Photo Credit: Pure Flavor® © 2023.

Click here to access the eMagazine.

For more information:
Chris Veillon
Pure Flavor
Tel.: 519 326 8444

Publication date: