Portugal: Continente enables customers to harvest their own vegetables

Portuguese retail chain Continente is offering its customers the experience of harvesting their own lettuce and herbs. A pilot project has been introduced in three Continente stores - in Cascais, Matosinhos and Gaiashopping - which allows customers to harvest lettuces and herbs.

The products thus retain their original characteristics and freshness for longer, besides being more sustainable. The 'A Minha Horta' (My Garden) project is based on the concept of hydroponics.

The lettuce varieties available are Frisadas Verdes, Roxas, and Lisas, and among the herbs, chives, basil, coriander, parsley, mint, and thyme are available for €0.99 each. 

The customer collects the lettuce, cuts the herbs and puts them directly into the respective bag or cuvette, already with the incorporated bar code, with no need to weigh the item. 

For this project, Continente has teamed up with two members of its Contiente Producers Club, which aims to support, encourage and certify the best of Portuguese production.

Read the entire article at ESM Magazine 

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