Bringing vertical farming and crop science insights to the Indian market

Vertical Future, a vertical farming technology and data company, partnered with MODI FRESH, an India-based retail brand founded by the Modi Group. 

The partnership will see a joint venture established by the two entities that will develop, construct, own, and operate large-scale vertical farming facilities close to key population centers across India. The partnership will offer technology and production support to worthy and willing Indian growers. The partnership will also result in a significant amount of scientific research and knowledge exchange focused on growing indigenous ‘staple’ crop varieties in Vertical Future’s systems.   

Co-founder and CEO of Vertical Future, Jamie Burrows, said: “This partnership with MODI FRESH is a further showcase of Vertical Future’s global presence and recognition of innovation in the sector, especially considering the challenging conditions that India presents for vertical farming. Working with the Modi Group, we are excited to bring our vision for the future of agriculture to one of the world’s leading farming nations. In the coming decades, India faces a huge challenge from climate change, and its vibrant and educated population also presents a huge opportunity – we are pleased to be able to play a part in the country’s sustainable growth in agritech segment.” 

A spokesperson of Modi Group said: “Our decades of experience in many industries have shown us the importance of sustainability. India is a nation rich in agriculture, but it also faces many challenges – from energy stability to crop quality. Working with Vertical Future – a leader in the global vertical farming industry will help MODI FRESH to reach our end goals faster and more efficiently. I’m very confident in Vertical Future and everything that Jamie and his team have built.”

Leveraging market experience
MODI FRESH will be responsible for developing its consumer-facing brand as well as leveraging market experience to deliver access to local contractors/ vendors and regulatory approval. MODI FRESH is part of the Modi Group.

The proposition for growers and customers in India will be clear. By using Vertical Future technologies and crop science expertise, MODI FRESH will be propagating the technology to worthy and willing Indian Growers and, in the process, will be able to manage and deliver higher-quality products with no chemicals and less waste, improving nutrition and sustainability, for local Indian consumers.