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CAN (AB): Freshbay to construct a new geothermal CEA project in Hinton

Freshbay has signed an agreement with Novus Earth for their Geothermal Controlled Environment Agriculture project outside of Hinton, Alberta.

Novus Earth is an Alberta-based sustainable renewable energy solutions corporation that harnesses geothermal heat and power through their proprietary closed-loop system.

With the definitive agreements in place, Freshbay is set to construct a geothermal-heated, cogeneration-powered agriculture facility spanning approximately 864,000 square feet. The facility will feature state-of-the-art vertical farming systems, leveraging Novus Earth's geothermal energy solutions to provide a sustainable and reliable source of heat and power.

"The geothermal component is the heartbeat of this project, and we are thrilled to have secured the partnership with Novus Earth and to utilize their patented closed-loop geothermal technology," said Vic Reddy, Founder, and CEO of Freshbay Inc. "With their expertise and commitment to sustainable energy solutions, we are confident in our ability to create a groundbreaking facility that will redefine the GeoCEA industry."

The project will initially focus on cultivating Affinoria Fragaria strawberries, known for their exceptional flavor, quality, and aesthetics. Freshbay's deep knowledge of cultivation techniques and operational experience, and Affinor Growers' vertical farming technology, combined with Novus Earth's closed-loop geothermal technology, will enable the production of premium strawberries year-round.

"We are excited to collaborate with Freshbay on this forward-thinking geothermal agriculture project," said Jeff Messner, President and Co-founder of Novus Earth. "By harnessing the power of geothermal energy, we are not only revolutionizing indoor farming but also driving sustainability in the agriculture sector. We look forward to the positive impact this GeoCEA project will have on the industry and the local community."

Construction of the GeoCEA facility is expected to commence in the latter half of 2023, with plans for full operation by Summer 2024. Freshbay looks forward to delivering on its commitment to providing fresh, high-quality, and sustainable produce to consumers.

For more information:
Vic Reddy, CEO
Freshbay Inc.
Tel.: 800-430-4610

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