Bowery announces a new branding of their products and website. Bowery continues to demonstrate product category leadership with its bold, new creative vision.
The produce aisle will feature a fresh color, with Bowery blue packaging symbolizing the purity of the company’s pesticide-free produce and evoking nature’s blue skies and fresh waters. Energetic colors bounce off the shelf, while an arched logo represents Bowery’s ambition to raise the bar on both food production and flavor. Clear callouts visually inform consumers of key attributes: zero pesticides, no need to wash, and fresher longer.
“We grow in profoundly different and smarter ways, and we wanted to make that fact loud and clear with our refreshed brand identity. Our vibrant, fresh, and poppy look is charting a new path in our industry, bringing Bowery’s flavorful greens to new and unexpected mediums like streaming video platforms. This evolved identity expresses our priorities: growing food smarter and delivering purely delicious food in a playful, optimistic way,” said Frank Renwick, VP, Head of Marketing and Brand at Bowery.
The company’s rallying cry of “Eat-Up” is focused on the potential of vertical farming to grow more with less and fight for the future of food by growing smarter every day. The new packaging will begin shipping to retailers in mid-June. An updated logo, website, and iconography round out the brand evolution, offering visuals that are bright, joyful, and enthusiastic. Vertically oriented typography nods to Bowery’s DNA in technology and stacking crops, while a new emphasis on animation allows Bowery to reveal its playful personality. Bowery partnered with international design studio Koto to tackle this reinvention of the Bowery brand.