Lemon basil is so fresh it tastes like Froot Loops, chocolate mint, orange thyme, and 49 other botanicals, all grown in vertical towers indoors. This is just the beginning farm and market, the new market and restaurant that will open in RiNo in mid-September.
The idea came about over the winter when co-owner Davis Breedlove wanted to make fresh romaine lettuce for his wife during the winter. After a trip to Home Depot, Breedlove grew a hydroponic garden, which is a water-based system that uses plants instead of soil to grow. After feeling and tasting the texture, they knew they had to share it with everyone.
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“Most products lose 40% of their nutrients in the first three days after harvest. The produce in the grocery stores is 21 to 28 days old, and the farmers can’t fault that, it’s just the distribution system,” Breedlove said. “Because we can grow it downtown and harvest it every morning, we can bring the highest nutrients, best taste, and highest quality with produce to the people of Denver.”
Hydroponic growing can be done in many different ways. Farm and Market use vertical towers to grow crops. It uses a water filtration system that drips into the towers and waters the plants.
Once the plants are ready, Farm and Market sell the herbs fresh from the tower each morning. The other half of the store is a restaurant that creates food using ingredients that are only made in the store.
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