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US: Bowery adds spinach to its product portfolio, expanding with Giant Food

Bowery will expand its core greens portfolio with the launch of Bowery Spinach, which will begin rolling out on shelves this month.

After screening dozens of cultivars, Bowery's R&D team selected a seed with a distinct nutty, herbaceous flavor, resulting in fresh baby spinach that stays fresh for weeks in your fridge. The spinach, with its fork-ready leaf size, is ideal for eating raw in a salad, wilting during cooking, or blending in a smoothie.

Susan MacIsaac, SVP and Head of Agricultural Science at Bowery said, "Bowery Spinach is a shining example of science enabled by engineering. Our AgSci and Engineering teams have cracked the code on every aspect of optimizing and scaling spinach grown indoors."

Spinach is the latest release in Bowery's broadening portfolio as the company works to reimagine the entire fresh food supply chain to be smarter, safer, and more sustainable. Bowery Spinach is now available in a 4oz clamshell with a peel-and-reseal lid in more than 165 Giant Food stores located throughout Delaware, Maryland, Virginia, and the District of Columbia. This launch expands a long-term partnership between Bowery and Giant Food; a total of 13 Bowery SKUs can now be found on Giant Food shelves.

"Giant Food is extremely excited to continue our partnership with Bowery introducing a brand-new spinach item to our already successful line-up of Bowery products," said Josh Hardester, Category Manager, Produce, Giant Food. "Bowery continues to provide sustainably grown, high-quality salads that Giant customers crave!"

Diners in New York City can also expect to see Bowery Spinach popping up on menus, including at restaurants like Chef Einat Admony's Balaboosta and at clean-eating destinations like Om Juice Bar, founded by Anastasia Kulinich, who's committed to serving only the best ingredients that leave as minimal footprint as possible. These establishments, among the first in the U.S. to serve spinach grown in a vertical farm, represent like-minded brands that are committed to a more sustainable food system.

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