Saudi Arabia’s futuristic $500 billion mega business and tourism project – has announced the launch of Topian, the NEOM Food Company.

Topian seeks to redefine food production, distribution, and consumption through the creation of sustainable and innovative food solutions across five vertical pillars - climate-proof agriculture; regenerative aquaculture; novel foods; personalized nutrition; sustainable food supply and ESG, according to the official Saudi Press Agency (SPA).

The launch of Topian is supported by the Saudi Ministry of Environment, Water and Agriculture to foster the Kingdom’s Vision 2030 goals of food security, mitigating climate change, and achieving net-zero emissions by 2060.

The food company represents “a new innovative standard in sustainable food production,” according to a statement released by NEOM. Topian aims to perfect the “Art of More with Less,” embracing a “new era of food” to achieve food security.