It turns out that in the battle against the so-called freshman 15, microgreens could provide some ammunition. That is according to Western University student Kyla Coutts, a third-year student enrolled in a philosophy of food course.
“I like to call it the freshman 30 because I don’t think most of us just gain 15 pounds when we come to university,” she said. “We’re having to feed ourselves for the first time ever, and we are having to buy our groceries and everything like that.”
As part of their studies, students developed a marketing strategy for Forest City Microgreens. Last week, they presented their results to Santiago Ramirez, co-owner of Forest City Microgreens, who started the company after becoming unemployed during COVID-19.
Coutts’s team focused on using social media to market the nutritious microgreens to the young adult demographic, including the 11 percent who are students at Western. “(Social media) is where university students get their entertainment and a lot of information as well,” she said.
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