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Surprise viral video puts spotlight on tech-driven container farms

FarmBox Foods, a Denver-based manufacturer of three types of tech-assisted container farms, created a 15-second video and posted it on Instagram just two days after Christmas. Within five days, the video — which features the company's fodder director, Joaquin Gonzalez, harvesting mats of fresh, hydroponically grown barley grass — had accumulated 7.5 million views and counting.

"The reaction has been astounding, and we're really happy that people are connecting with this newer, less-water-intensive method of farming and its implications for the future," said Chris Michlewicz, vice president of communications for FarmBox Foods. "It's gratifying to see the positive comments about our technology and the number of people reaching out to us from all over the world. It capped off our 2023 and started 2024 off in the best way."

The Hydroponic Fodder Farm is the latest creation of the sustainability-focused FarmBox Foods. The company has made its name designing, building, selling, and deploying a start-to-finish Gourmet Mushroom Farm and, separately, a Vertical Hydroponic Farm that grows healthy veggies wherever production is needed.

FarmBox Foods delivers container farms worldwide and trains customers on how to grow on their own farms. The company has delivered the insulated, controlled-climate farms all the way from Alaska and Canada to Jamaica and Tahiti.

"We believe this technology has the ability to move the needle on world hunger in a positive way," said Rusty Walker, CEO of FarmBox Foods. "We believe access to a reliable source of nutritious food is a fundamental right for everyone, humans and animals."

The 40-foot-long farms are used in a variety of industries, including education, restaurants, hospitality, grocery, agriculture, healthcare, and nonprofits.

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FarmBox Foods

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