On December 1, 2023, Niels Mathlener (45) took up his position as global business manager at Klasmann-Deilmann. His major task will be strengthening the worldwide recognition of the products Growcoon and Nygaia together with the international Sales & Marketing teams of Klasmann-Deilmann and innovation partner Maan Biobased. He brings considerable international experience to the task, having worked with renowned companies like Grodan and Burpee.
Trendsetter in high-tech horticulture
Klasmann-Deilmann is a trendsetter in the high-tech horticulture sector and supplies high-quality substrates for the cultivation of fruit, vegetables, herbs, ornamental plants, trees, and shrubs. With its high-quality and innovative products, Klasmann-Deilmann is contributing to sustainable plant growth worldwide. Growcoon and Nygaia are two important innovations in greenhouse cultivation. Growcoon, a biologically degradable pot that can be filled with any kind of substrate mixture imaginable, has been marketed for many years. Nygaia is a fully biologically degradable and biobased substrate that will go on sale in 2024.
Niels Mathlener consciously chose a career in horticulture. "This sector plays an important role in the global food provision, and I find it incredibly interesting to contribute to that. It is, in addition, a highly innovative and professional sector where current developments like sustainability and AI are incorporated. Regarding sustainability, Growcoon and Nygaia are products that can ensure a real breakthrough."
Rolling out the marketing strategy
The new global business manager considers it an exciting challenge to roll out the marketing strategy for Growcoon and Nygaia in the coming year. He has high expectations of these recent innovations of Klasmann-Deilmann and is looking forward to conquering the market with them. "We want to acquaint as large an audience as possible with these unique products. My mission succeeds if the sector can no longer ignore our sustainable products and we can take serious steps together towards a more sustainable future."
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