GoPurple (formerly Purple Farms), an Ahmedabad-based Agri-tech startup, has secured $180,000 in pre-seed funding. These funds will be critical in launching their flagship indoor Fogponics farm and R&D center in Ahmedabad to further advance their indoor farming technology along with the development of crops and seeds suitable for growing in soilless environments.

The funding round, led by Arathi Ganesh of Sribala Consultation, has been facilitated by RedBricks Partners, a boutique consulting firm providing IB and venture-building services for startups and MSMEs.

Arathi Ganesh will also be joining the board of GoPurple's parent company. Her experience in the field of agriculture, which includes the team she led to launch the Export and Retail Operations of Fresh Agricultural Produce at Namdhari Fresh, will be instrumental in further researching and developing GoPurple's smart indoor farming technology.

The company's Founder, MD & CEO, B.S.Kalsi said, "In the never-ending pursuit of innovation that drives GoPurple's mission to reinvent indoor farming, we developed five generations of soilless farming systems, including two iterations of Aeroponic systems and three pioneering Fogponic systems."

Read the entire release at Hindustan Times