Greeneration is expanding from a vertical farm to a food hub.

"We realized that to make the difference with the quality of ingredients and F&B diversity, we needed to expand beyond just growing greens," said Roman Ulyanov, founder of Greeneration. "At Foodhub, we're passionate about creating new food and beverages that are in line with the latest consumption habits and trends. We connected to the best chefs in town, leveraging their collective expertise and creativity in co-creation to come up with innovative new products and ingredients. We also involve our customers and experts in the review process, helping us to identify and respond to market trends more quickly."

Greeneration plans to unlock the beverage category and introduce the market cold brew in the next quarter.

For more information:
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