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US: MyForest Foods now available in Whole Foods Markets

MyForest Foods Co. announced the availability of its flagship product, MyBacon, in the North Eastern Region of Whole Foods Market.

This regional entry, which contains 57 Whole Foods Market locations, marks added expansion in NY, NJ, and CT.

This expanded availability brings MyForest Foods’ commercial retail location list to over 350 locations across eight states in the Northeast.

“This journey has been about so much more than launching a product,” says Sarah-Marie Cole, Chief Marketing Officer of MyForest Foods. “This is the domestication of an entirely new crop: AirMycelium™. It’s a crop that offers a delicious, whole-cut, farm-to-table experience. We can’t wait to share it with long-time fans and new consumers alike.”

“Since we’re growing the mushroom’s roots—not its fruits—the farming technology has been a process of trial and error,” explains Eben Bayer, MyForest Foods Co-Founder and Chairman of the Board. “We have dialed in on the precise environmental factors necessary to grow delicious and nutritious whole cuts of mycelium. Our farm may have been the first of its kind, but it won’t be the last. Today, as our farm is producing towards capacity, our partner mushroom farm, Whitecrest Innovations Inc. (Canada), is poised to double our production in 2024. Whitecrest has proven that we can enable existing mushroom farms to add AirMycelium to their crop repertoire. It’s a significant opportunity for both the grower and MyForest Foods.”

“MyBacon’s increased distribution has been a full team effort,” says Greg Shewchuk, CEO of MyForest Foods. “From perfecting our farming process to achieving organic certification on our farm-grown mycelium to refining our clean-label recipe, this past year has required hard work, resilience, and dedication. The team is tireless; the results reflect that. We are ready and excited for this critical point in our expansion.”

MyBacon is a plant-based and Kosher-certified meatless bacon made from just five ingredients: organic oyster mushroom mycelium (the vegetative root structure of mushrooms), salt, organic sugar, organic coconut oil, and natural flavors. With a taste, smell, and texture similar to traditional bacon, MyBacon’s light-touch farming and production process uses less land and water and produces less carbon than conventional pork production.

For more information:
MyForest Foods
[email protected]

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