Oishii doesn't grow your typical strawberries. For starters, a box of six extra-large berries used to sell for $50 at Whole Foods.
The New Jersey-based company's berries don't taste like your typical strawberries, either: They're sweeter, with a denser, juicier center. The flavor, aroma, and "buttery texture" are engineered in three vertical farms: two in New Jersey and one in Los Angeles.
″[The strawberries] average somewhere between two to three times more in sweetness level, compared to what's conventionally grown in the U.S.," Oishii co-founder and CEO Hiroki Koga tells CNBC Make It. "Once you taste our berries, it's simply a completely different experience."
Koga, a former vertical farm consultant in Japan, immigrated to California to study at UC Berkeley's MBA program in 2015. Shopping at a local market, he noticed that American strawberries looked "shiny and big and delicious," but were actually "watery and lacked flavor."
Read more at cnbc.com