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Willem-Jan Boelema appoitned as CCO at The Greenery

The Greenery has appointed Willem-Jan Boelema as CCO (chief commercial officer) of The Greenery. He started on March 1 this year.

In his new role, Willem-Jan Boelema will be responsible for all commercial activities within The Greenery. This includes clear final responsibility in the field of commerce, with Arthur Swijter remaining responsible for Finance under David's overall leadership as CEO. Together, they form a team of hands-on, flexible, and agile leaders who are committed to efficient operations, optimal services, and long-term partnerships in the chain, with a focus on satisfied growers and customers.

With a background at well-established companies such as Jumbo and Shell, where he held various commercial, international, and strategic positions, Willem-Jan Boelema brings a lot of experience. Since 2019, he has worked at The Greenery, where he served first as Commercial Director of Benelux, Retail and later as Director of International. He has played an integral role in the development and implementation of the Focus 2025 strategy aimed at maximizing value creation for growers.

Willem-Jan Boelema shares his enthusiasm about his new role: "It is an honor to work for The Greenery, a company that has been supplying high-quality products from the best growers to our customers across Europe for decades. I look forward to working with our team and our growers to take the next step in realizing our ambitious goals."

Niels Zuurbier, chairman of the Supervisory Board, underlines confidence in Willem-Jan's abilities: "Willem-Jan has proven to make a valuable contribution to the growth and development of The Greenery, with a keen eye for both customer satisfaction and the interests of our growers. His broad experience and dedication will undoubtedly contribute to the further success of our organization."

David Markowski, CEO of The Greenery: "Willem-Jan Boelema is a valuable addition to the management team at The Greenery. His drive for delivering great results for our growers and customers, combined with his team-oriented approach, make him an ideal person for the role of CCO."

For more information:
The Greenery

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