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CubicFarms and BoomA Food Group:

Australian beef and dairy company invests in vertical farming systems

CubicFarm Systems has announced a sale and partnership with BoomA Food Group, a food producer located in the Hunter Valley, New South Wales, Australia. In this deal, 10 HydroGreen GLS 808 machines and 2 DGS – 66 Units, hydroponic grow systems that produce livestock feed, will be sold to BoomA Food Group. This deal also establishes BoomA Food Group as HydroGreen's exclusive partner in the Australian and New Zealand markets.

The 10 GLS Machines will produce over 30 tonnes of feed daily, which BoomA plans to supply to their operations and clients in the Hunter Valley region and beyond.

"We are honored to have BoomA Foods as our strategic partner in Australia and New Zealand. They continue to pave the road for a gold standard in sustainable food and feed production", says HydroGreen President John DeJonge, adding that this sale in Australia punctuates their continued strategic shift toward integrating its technology into beef and dairy markets.

"We are so excited about this landmark sale of our large-scale equipment to this excellent operator in Australia. I have traveled across Australia for many years partnering to build dairy farms and I have seen the need for Hydrogreen feed across the country on so many occasions. The HydroGreen solution can significantly increase the production of milk and beef and reduce the environmental footprint of production agriculture; it's like a panacea of solutions for Dairy and Beef farms, making it especially beneficial for Australia and New Zealand, where there are numerous government initiatives supporting modern Agri-Tech and sustainability measures readily available", added John de Jonge.

"This sale by HydroGreen is the culmination of months of negotiations and is another example of the new corporate strategy at HydroGreen to focus on international market sales with partners while focusing on our Feed as a Service ("FaaS") model in the domestic US market. We see BoomA Food Group as an ideal exclusivity partner given their recognition of the FaaS model and its huge potential in Australia and New Zealand," said HydroGreen CFO Michael Kyne.

"BoomA Food Group has care and sustainability at the core of our operations," says Cory Robertson, CEO of BoomA Food Group. "The Growing eco-systems of CubicFarms and Hydrogreen allow us to take the "farm to the barn" for better productivity, reliability, profitability, and sustainability. We can serve our industry, community, and clients with better certainty, creating precious rural jobs and taking the "pressure off mother nature" by using fewer natural resources and enabling faster growth and yields of our products without herbicides and pesticides."

"We're thrilled to announce this exclusive partnership agreement, which marks a pivotal moment for our team! With this strategic move, we're poised to work closely with our customers, partners, and supply chain throughout Australia and New Zealand. We will champion HydroGreen to enable Agri-Tech innovation and sustainability and walk the talk on ESG (Environmental Social Governance). Our dedication to our industry, network, and HydroGreen® technology has empowered us to embrace this exclusivity agreement with enthusiasm and secure in the knowledge that it will deliver top-quality feed solutions, enhancing beef and milk quality for our target network of customers. This is just the beginning of an exciting journey ahead!"

John DeJonge, President of HydroGreen, expressed pride in partnering with BoomA Foods, highlighting their commitment to setting a high standard in sustainable food and feed production. Supporting BoomA's operations and clientele across the Hunter Valley and beyond. This partnership underscores HydroGreen's strategic pivot towards enhancing beef and dairy production while minimizing the environmental impact of agricultural practices.

HydroGreen's innovative solutions are seen as particularly beneficial for the Australian and New Zealand markets, where government initiatives actively support Agri-Tech advancements and sustainability. The collaboration between CubicFarms and BoomA Food Group is a testament to the shared vision of leveraging technology for sustainable agricultural practices.

Michael Kyne, CFO of HydroGreen, pointed to the deal as a reflection of the company's new corporate strategy, focusing on international sales with premier partners and a Feed-as-a-service (FaaS) model in the US market. Cory Robertson, CEO of BoomA Food Group, emphasized the importance of sustainability and care at the core of their operations. The partnership with CubicFarms and HydroGreen is set to revolutionize the "farm to the barn" concept, enhancing productivity, reliability, profitability, and sustainability in the agricultural sector.

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