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CubicFarms to install First Feed as Service with OK-based company

CubicFarm's ruminant livestock feed subsidiary company, HydroGreen, has signed its inaugural Feed as a Service ("FaaS") partnership with Plainview Beef Company of Jenks, Oklahoma.

Under this agreement, HydroGreen will construct, own, and manage multiple commercial-scale feed centers, including the immediate installation of 2 DGS-66 production systems in Wray, Colorado, to facilitate an initial feed trial to allow Plainview's nutritional team to determine the optimal feed weight for their beef cattle in the 120 days of their finishing cycle.

Upon completion of the nutritional trial, HydroGreen will begin construction of a commercial-scale feed center consisting of 20 GLS-808 machines in Wray, Colorado, producing 124,000 pounds a day of fresh sprouted barley or wheat grass. Construction is expected to begin in Q3 2024 to align with the rollout of the first phase of Plainview Beef's national grass-fed beef brand in late 2024, followed by a second grass-fed beef facility in Southwest Kansas in 2025, with a third commercial-scale grass-fed feed operation in Northern Oklahoma in 2026.

"For years, we've sought a scalable and reliable solution for daily fresh feedstock, and HydroGreen's cutting-edge technology will provide fresh sprouted grass rich in digestible protein. Our plan is to feed our beef cattle 60–70lbs of HydroGreen fresh feed daily during the last 120 days of their finishing cycle, enhancing the quality of our premium grass-fed beef. This collaboration gives us a competitive edge, ensuring our beef excels in taste and nutrition. Our strategic vision is to build a nationwide, vertically integrated grass-fed beef brand that caters to the growing consumer demand for health-conscious dietary choices and humane animal husbandry practices. We believe our collaboration with HydroGreen has created a distinct advantage for us by delivering exceptional quality feed for our cattle, helping our beef to stand out in both taste and nutritional content, and giving the benefits we and consumers expect from a premium grass-fed beef brand. HydroGreen is integral to this vision, serving as our exclusive feed supplier across all planned facilities, aligning with our Farm-to-Table initiative, and fueling the fastest growth segment in the beef industry for the next decade," said Gabe Orr, CEO of Plainview Beef Company.

"Collaborating with Plainview Beef Company is a major landmark in my 45-year career dedicated to animal nutrition and welfare. Together with my wife Kathy, we've lived the ranching life, understanding the critical role of quality feed. This partnership with Plainview is more than a business endeavor; it's a fulfillment of a shared vision to bring nutritious, superior-quality beef to consumers, enhancing the industry standard globally. I'm thrilled to contribute to establishing Plainview's distinguished brand in the beef market, leveraging our expertise in delivering consistent, quality feed solutions," said John Jarchow, HydroGreen's Chief Ruminant Nutritional Officer.

"This partnership with Plainview Beef Company is a game-changer for HydroGreen and a testament to our innovation in FaaS. Our collaboration is set to redefine the standards of the grass-fed beef market, marking a significant leap forward for sustainable agriculture and value creation for our shareholders," said Michael Kyne, HydroGreen's CFO.

"Seeing John Jarchow and the Orr family come together to explore how sprouted barley or wheat grass can boost the health of grass-fed animals has been incredibly inspiring. Their combined experience is driving real innovation in the grass-fed beef market, which is just amazing to see. Alongside our work on dairy feed centers in California, it's clear that HydroGreen's feed solutions are making a big difference. At our innovation hub in Sioux Falls, we're leading the charge in improving feed quality and making a positive impact on food systems everywhere. This partnership with Plainview Beef isn't just business, it's about our shared dedication to top-notch and sustainable animal nutrition," said John de Jonge, President of HydroGreen.

"This partnership marks a pivotal shift for HydroGreen as we transition from equipment sales to directly supplying feed, emphasizing our collaborative approach. Partnering with Plainview Beef, an emerging leader in the national grass-fed beef market, signifies a major milestone. Their commitment to using our fresh sprouted barley or wheat grass in large quantities not only cements our role as their primary feed supplier but also underscores the proven value of our product. This move aligns with our strategic expansion in California, where we're set to supply 200 tons of feed daily to dairy operations in Visalia and Riverdale. The future of HydroGreen is clear: we are evolving into a premier owner and operator of feed centers, steering away from our traditional equipment manufacturing roots," stated Daniel Burns, Chairman of CubicFarms.

For more information:
Tel.: 1-888-280-9076
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