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Germany: Balancing farm expansion with brand identity

"Pricing and standing in the market as a new supplier, we are currently busy with bullet-proofing our daily production as it's so important to balance out growth with brand identity. While targeting primarily B2B channels initially, we remain open to exploring B2C partnerships in the future, using the Greenman Group's extensive network," says Bo Repplinger, Farm Manager at Potager Farm.

Daily check-up

Backed by the Greenman Group, the startup has secured its location, producing locally from the outskirts of East Berlin. What once was a car repair shop is now retrofitted into a vertical farming facility, where the company aims to have three towers up and running by the end of the year.

Bo Repplinger and Yoko Fedele

With one grow tower up and running, their early trials have produced a yield of 1.67kg/m2 of water spinach in 18 days (seed to harvest). The vertical farm method can speed up plant growth cycles by up to 53% (dependent on the type of crop). Potager Farm is currently cultivating fresh herbs, lettuce, and edible flowers for the Berlin community.

Bo reflects on the journey of Potager Farm, "Planning the facility took over a year," emphasizing the dedication and attention to detail invested in the project, with a building phase spanning six months. As a preparation to officially launch sales, Bo is rather optimistic for the future. "We've been building relationships, visiting local businesses and giving free samples to chefs, restaurants and the community," he reflects, highlighting the journey from concept to reality. At the moment, they are regularly supplying a handful of local restaurants and hotels and are currently in talks for some further business opportunities.

Edible flowers ready for harvest

Educating the local consumer
The ethos of Potager Farm revolves around transparency and community engagement. Bo explains, "It's quite common for everyone to import and export products, however, during Covid-19, it came to light how fragile our supply chains are." Since the day they started, Potager has been pushing for local business and aiming to create a connection between local consumers and the farm.


"We want to set a good example and educate and inspire the next generation of environmentally-conscious consumers. "Potager Farm aims to serve the catchment area of Berlin, prioritizing partnerships with restaurants and hotels that align with their values.," Bo emphasizes.

For more information:
Potager Farm
[email protected]