Burgers and sausages created from its proprietary "Hooba" protein from oyster mushrooms have been launched by UK producer MYCO after a year of development. 10,000 burgers and 20,000 Hooba sausages have initially been produced for the launch, which was pre-announced in February.
The Yorkshire company states it has agreed listings with multiple suppliers, including leading artisanal and plant-based wholesalers, and that it has been in "pre-launch discussions with a range of retailers with the view of stocking and using Hooba", though does not reveal at this point the names of the suppliers or retailers.
Hooba and the products created from Hooba protein are manufactured under the same roof as the vertical farm where the oyster mushrooms are grown. Since this leads to a reduction in food miles, MYCO makes the claim that the patties are "Britain's Greenest Burgers".
Following a £1.2m investment as well as the appointment of former Vbites boss David Wood as CEO, MYCO says it will ramp up production and create around 70 jobs at its Leeming Bar production plant.
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