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Empowering growers with research-driven strategies and solutions

The increase in challenges growers face is never-ending. From the new thrips invasion, to disease management, to water and nutrition of crops, AFE is here to help!

If you haven't yet had a chance to participate in the American Floral Endowment (AFE)'s Grow Pro Webinar series, you and your team are missing out. Monthly educational webinars featuring nationally recognized researchers and speakers provide the latest research-driven strategies, solutions, and practical advice to help navigate through these ever-changing challenges.

Webinars are presented on a Tuesday each month and are 30-40 minutes in length, plus a 15-minute question-and-answer period with the researchers. This is a unique opportunity for the audience to ask questions directly to the expert about issues they may be experiencing around the topic.

"AFE is a leader in identifying and funding the most critical research to help solve industry challenges. We've found the sweet spot in providing education in an easy-to-understand format, while allowing participants to engage with the speakers. The sessions are then recorded so they can be shared and watched on demand," says Debi Chedester, AFE Executive Director.

The recent May Webinar, Identification and Management of Root Diseases in Floriculture Crops, presented by Dr. Francesca Hand (OSU), had a record-breaking attendance with 262 registrants and received the highest ratings in our post-webinar survey in terms of information, resources, and presentation. The overwhelming majority of respondents noted that they could use this information "immediately" in their businesses.

"AFE's Grow Pro webinars have become a game-changer for growers seeking the latest research-based solutions. Our webinars have shown a significant increase in registration, engagement, and views of past recordings, reflecting the valuable content and its impact on business practices," noted Laura Barth, AFE Research Coordinator.

Hear directly from industry members on the impact of these webinars through their submitted responses:

  • "Looking forward to the next topics! They're always helpful and well-informed speakers. Thank you, thank you, thank you!"
  • "I use these webinars for training new employees. Thank you for the to-the-point presentation of the basics!"
  • "I thought the material presentation was thorough, applicable, and actionable with concrete steps to mitigate issues in plants. I will probably watch it again!"
For more information
American Floral Endowment
Tel.: +1 (703) 838-5211
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