Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

You are using software which is blocking our advertisements (adblocker).

As we provide the news for free, we are relying on revenues from our banners. So please disable your adblocker and reload the page to continue using this site.

Click here for a guide on disabling your adblocker.

Sign up for our daily Newsletter and stay up to date with all the latest news!

Subscribe I am already a subscriber

UAE: Greeneration Farm partners with top chefs and restaurants to elevate fine dining experience in UAE

Greeneration has secured strategic partnerships with some of the city's most esteemed chefs and restaurants.

Greeneration's advanced vertical farming techniques ensure that all products are fresh, pesticide-free, and ready to eat. These high-quality ingredients include over 70 customizable varieties of microgreens, edible flowers, and specialty leaves such as Shiso, Oxalis, Watercress, and Tagetes, as well as popular microgreens like Pea Shoots, Basil, Mustard, and Arugula.

"We are thrilled to partner with top chefs and restaurants in Dubai," said Roman Ulyanov, Founder of Greeneration. "Our mission is to provide the finest locally grown ingredients, supporting sustainability and elevating the dining experience with our unique and flavorful products."

Greeneration's hyperlocal hydroponics vertical farming significantly reduces CO2 emissions and conserves up to 98% more water compared to traditional farming methods. This sustainable approach supports healthier ecosystems and minimizes environmental impact, helping restaurants and hotels achieve their sustainability goals.

Greeneration is trusted by over 20 esteemed clients, including Millennium Hotel & Resorts, Salmon Guru, Orfali Bros, Bistro Aamara, Girl and the Goose, Lulu & The Beanstalk, Atrangi Restaurant, Alici Restaurant, IHG Hotels & Resorts, Four Seasons, Iris Dubai, Jun's, Marriott, Intercontinental, KRASOTA and more. These collaborations ensure that Dubai's fine dining establishments can offer dishes that feature the freshest and most flavorful ingredients.

One of the key advantages of partnering with Greeneration is the next-day "farm-to-kitchen" delivery service within Dubai, ensuring the longest shelf life possible for the ingredients. Chefs appreciate the ease of incorporating these top-quality, unique, and sustainable products into their menus, enhancing every dish from breakfast bowls to premium steaks.

In May, Greeneration successfully participated in ExpoCulinaire 2024 and highlighted its dedication to providing exceptional ingredients and fostering collaborations within the culinary community. At the event, chefs used Greeneration's ingredients to create innovative dishes. The colorful edible flowers, such as Viola, Balsamina, Nasturtium, and Begonia, were particularly favored for their aesthetic and flavorful contributions to culinary creations. Greeneration also partnered with the International Centre for Culinary Arts (ICCA) and hosted the workshop "Elevating Cuisine Through Edible Flowers," led by Ulyanov. The workshop featured Chef Durgesh from ICCA, who demonstrated innovative uses of Greeneration's products, including a fresh take on the classic Murg Malai Tikka.

"Chefs choose our products because they're top quality, unique, and sustainable. Our fresh ingredients come from a local farm, making it easy for chefs to create delicious dishes with the taste of freshness," adds Ulyanov.

Chefs and restaurants can explore Greeneration's catalog and request a quotation via their website Greeneration's sales team is ready to assist with orders and inquiries, providing top-quality, unique, and sustainable ingredients for the culinary industry.

For more information:
[email protected]

Publication date: