Sensei Farms is introducing new packaging across its line of leafy greens and salad mixes, marking the indoor-grown produce brand's latest step towards a more sustainable future for our food supply. The new design offers the same functional and food safety features retailers and consumers expect from conventional plastic clamshells, but in an attractive and more eco-friendly form.
"From seed to shelf, we strive for innovation at every stage of our products," says Jessica Vasisht, Sensei Farms' Senior Vice President of Sales & Marketing. "This focus allowed us to create a better, more impactful package that embodies the superior quality of our produce, without compromise."
The proprietary design achieves a 90% reduction in plastic compared to the brand's previous clamshell (by weight). The package features 360 degrees of product visibility thanks to the paperboard tray's see-through base and branded side windows. Perforated panels allow the tray to be easily broken down and a removeable liner keeps the paperboard clean for recycling. A "peel and reseal" closure helps keep the product fresh and provides convenient storage. The eye-catching design fits seamlessly into existing retail displays and stands out beside other plastic alternatives.
Sensei Farms is delivering all these features and benefits without passing on added costs to retailers and consumers. "Eco-friendly solutions often come with a premium on price, so we knew that barrier to adoption had to be removed," says Ms. Vasisht. "This is a significant leap forward for our category and just the beginning of what Sensei Farms has planned."
For more information:
Sensei Farms
[email protected]
senseifarms.com