The Organic Produce Summit is only weeks away, and visitors at booth #405 will soon be welcomed to explore a game-changing rebrand, strategic innovation roadmap, and more as Highline Mushrooms brings its high-demand portfolio to the event. Diving further into the supplier's upcoming showcase, I recently spoke with Sabrina Pokomandy, Director of Marketing and Business Development, who shared a few exclusive details.
"We're excited to return to OPS to celebrate a major milestone: our bold rebrand is now officially live across North America. It's already reaching retail shelves across the U.S., giving organic mushrooms the modern, transparent presence they deserve on the shelf. At OPS, we'll showcase our full lineup of mushrooms, including white, brown, and specialty varieties like shiitake, oyster, and king oyster—all certified organic and carefully grown to meet the expectations of today's health-conscious consumer.
We're also excited to share more about our expansion efforts and what's next for Highline. This includes the development of our farm of the future—a brand new, state-of-the-art facility in Canada that will be certified organic. This future-proof facility is built on automated technology, data-driven growth, and a long-term vision of feeding the future. It's not just a farm—it's the next evolution of organic mushroom production."
"There's no question—organic is growing, especially in mushrooms, and we're all in. Consumers are seeking clean-label, plant-based foods that support both personal health and the planet. Mushrooms have emerged as a standout performer in that space. According to Mushroom Council data, organic mushroom dollar sales are up 2 percent and volume is up 3.9 percent, while the conventional segment has declined."
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