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New Global Sales Leader announced for Signify

Udo van Slooten, former business leader Philips Horticulture, has decided to leave Philips and his successor will be Gonneke Gros, effective July 1, 2025. Gonneke Gros joins Signify as Global Sales Leader Horticulture LED Solutions. Gonneke will be based in Eindhoven.

"Udo was instrumental in driving the rapid advancement of LED technology over the past two decades. Udo has overseen the growth of our horticulture organization from its founding to specializing in a single product line, which grew into a venture and matured into an end-to-end business", says Michiel van Dam, Business Leader Agriculture at Signify. His expertise in the industry contributed to a very successful go-to-market approach, positioning the organization well for future growth; and his network throughout the horticulture ecosystem is noteworthy. Since the start in 2006, the horticulture team at Signify has expanded to over 200 engineering and horticultural experts, catering to essential markets globally. "I would like to thank Udo for his leadership and dedication", Michiel van Dam says.

© Signify Netherlands B.V.

Gonneke joins Signify from Grodan, a global supplier of soilless rootzone management solutions within the horticulture industry. In her most recent role at Grodan, Gonneke held the position as Head of Global Marketing, Communications and Public Affairs based in the Netherlands. Prior to this role, she was the Business Unit Director for North America responsible for the horticulture and cannabis segment sales, marketing and operations based in Canada. From leading the North America & Mexico business, Gonneke has a passion for creating sustainable solutions to serve growers at its best. Prior to joining Grodan, Gonneke had a vast career with Philips/Signify which began in 1995 in Eindhoven where she started in marketing.

"Given Gonneke's extensive background in Horticulture and expertise in international sales and marketing, I am confident that Philips Horticulture LED Solutions is well-positioned to help growers strengthen their businesses with Philips' advanced crop growth knowledge and cutting-edge lighting solutions," says Michiel van Dam, Business Leader Agriculture at Signify. "I wish Gonneke great success in her new role at Signify".

Udo van Slooten and Gonneke Gros have collaborated closely through June, leading up to the handover on July 1st, before Udo embarks on his next endeavour.

For more information:
Signify
www.philips.com/horti
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