Amid Kenya's growing youth unemployment crisis, 31-year-old Martha Atieno is rewriting the narrative in Kitengela, Kajiado East. She is turning challenges into opportunities by creating jobs through sustainable agriculture.
After working in formal employment from 2012 to 2018, Martha took a bold leap of faith and resigned. She chose to pursue training in agribusiness through a partnership between the KCB Foundation and Mastercard Foundation.
The initiative targets youth aged 18 to 34, equipping them with skills in self-employment, entrepreneurship, and digital agritech.
In 2019, the program established a model hydroponic farm in Kibiko, Ngong, supported by Latia Agribusiness Solutions. Here, Martha enrolled in hands-on training in hydroponic greenhouse farming—a modern method that conserves land and water while reducing chemical use and emissions.
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