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US: BrightFresh Microgreens debuts new branding and packaging

BrightFresh® Microgreens has launched its refreshed brand identity and newly designed packaging.

The redesigned packaging, which will begin rolling out next week at select retail locations, features bright and bold updates aimed at enhancing the customer experience.

Key developments include color-coded packaging to help consumers easily identify different microgreen varieties on the shelf and clearly listed wash ingredients displayed on the front label. Additionally, there is a streamlined back label providing food pairing suggestions. The updated labeling for the best-selling Micro Rainbow Mix now includes ingredients listed on the front for greater transparency.

© BrightFresh Microgreens

"This new look and feel is the perfect encapsulation of BrightFresh's mission of bringing the joy of fresh, healthy eating to all," said Shelby Rodich, Senior Marketing Manager at BrightFresh®. "We're proud to present a new design that not only stands out on shelves but is representative of our passion for quality and innovation."

In addition to the updated packaging, BrightFresh® is also debuting a newly designed website to offer customers a cleaner, more user-friendly experience. The website will feature a wide variety of recipes and educational blog posts, providing resources for both retailers and consumers.

For more information:
BrightFresh Microgreens
570 Quarry Road, San Marcos, CA,92069
(760) 736 4072
brightfresh.com

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