US: New partnership to expand well known vegetable brand's reach

Giant Food has announced a new partnership with BrightFarms to bring fresher, long-lasting, ready-to-eat greens to customers under its private-label Nature's Promise® products brand.

The partnership introduces several new Greenhouse Grown greens to the produce aisle, including Nature's Promise Greenhouse Grown Sweet Baby Butter, Nature's Promise Greenhouse Grown Green and Red Leaf, and Nature's Promise Greenhouse Grown Spring Mix.

© BrightFarms

"This partnership with Giant Food is an exciting opportunity to offer our responsibly grown, nutritious greens under the trusted Nature's Promise brand," said Matt DiNitto, Executive Vice President of Sales for BrightFarms, in the recent release. "We're proud to make healthy eating easier for households across the region."

"We can't wait for Giant Food customers to experience BrightFarms ready-to-eat greens under our Nature's Promise label," says Rick Manzi, Vice President of Fresh Merchandising for Giant Food. "These crunchy, fresh greens last longer, taste delicious in salads and sandwiches, and continue our mission of bringing customers the very best products at the best value."